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After completing the steps described above, you are equipped to begin your strategic planning. You’ll also need to use the information you gathered from your internal assessment. But probably the most valuable information you’ll need at this point is your Organizational Process Model because this will help you and your partner determine how to integrate the two organization processes to provide the value-added component for which your partnership was created.

As you build trust through your joint efforts in strategic planning, you can begin to share information and resources with each other. I know of a french fry producer who liked the potatoes of a certain farmer in Idaho. Unfortunately, the potato farmer could not produce the number of potatoes required by the producer because he didn’t have enough acreage. So the producer bought a nearby parcel of land for the farmer to use, and over a ten-year contract the land became the farmer’s property. Both sides benefited: the farmer received a fair price for the potatoes he produced on the land; the producer increased his supply of potatoes. Partners who invest in each other’s success both achieve more.

The refinancing sensitivity increases with a decreasing credit quality. This means that weak B- and C-rated companies are the most refinancing sensitive. There is a close relationship between the ratings cycle and the Fed fund cycle. Atight Fed policy goes hand in hand with a lower amount outstanding of CCC paper. If the Fed switches to an easing mode the proportion of CCC-rated bonds will increase in the credit market. AFed tightening policy goes along with credit rating upgrades whereas an easing policy cycle is usually associated with credit rating downgrades. This is because the effects of the Fed policy will have an impact on the credit markets with a time lag of several months.

Asteepening of the treasury curve – driven by declining short-term rates will provide the credit market with liquidity, which in turn helps to lower default rates. In this scenario, companies will have easier access to liquidity (e.g. bank loans, debt and equity markets).

Overall, the analysis suggests that credit spreads are highly correlated with the business cycle and that there is a leverage cycle that is closely related to macroeconomic activity variables. While carry-driven strategies may work most of the time, a thorough understanding of the leverage cycle helps to anticipate a harsh credit environment, even before it is reflected in GDP growth and equity performance. As the years 1997–2000 have shown, information from the equity markets is clearly not sufficient as an indicator of business and financial risks in the corporate sector. Most companies go through a regular cycle of leveraging and deleveraging, which is related to the profit and Capex cycle. Especially trends in mergers and acquisitions have a significant impact on the performance of credit markets.

Consequently, the concept of “safe” and “risky” companies loses its allure. Companies from sectors like utilities or noncyclical services that are considered safe today may increase leverage and be more risky tomorrow. On the other hand, highly leveraged companies may decide to deleverage and thus lower their business risk, like the European telecom sector in 2002 and 2003. Although the profit cycle is more pronounced in cyclical sectors, a credit cycle may be observed across virtually all industries. Credit markets react to this dynamic process through spread tightening and spread widening, thus causing investors mark-to-market profits or losses.

Corporate bond markets typically reward companies for stable revenues and earnings. However, empirical evidence shows that in times of high risk appetite and positive expectations for future economic growth, companies with rather volatile revenues tend to outperform. That is because when there is a lot of optimism on revenue growth, companies with volatile revenues usually benefit the most. Similarly, for companies with a history of high earnings volatility, the probability for a margin expansion is particularly high as the economy recovers. Therefore, if the market expects a cyclical recovery, corporate bonds from cyclical sectors tend to outperform due to the companies’ high degree of operating leverage.